RSG’s services are divided into three divisions. Each division focuses its marketing on a specific segment and offers RSG’s other services in addition to its own expertise. Each division specialises in a part of the communication chain, so that value can be added to each element of the customers’ communication processes.
Publishing Services Division
The Publishing Services Division supplies not only cutting edge print solutions, but also logistics services and innovative digital solutions in the areas of online, mobile and tablet publishing. These companies not only ensure the efficient unlocking and distribution of (digital) content, but also for the effective exploitation of magazines and other media channels.
The main brand in this division is Senefelder Misset. Thanks to short lead times, optimal process management, a high degree of flexibility and the ‘all under one roof’ concept, high-quality online and offline publishing products are guaranteed. Senefelder Misset serves not-for-profit publishers (including trade, professional and patient organisations, trade unions, clubs and charitable foundations), publishers of trade journals and special interest magazines, and corporate clients with publishing activities.www.senefelder.nl
Commercial Print Division
The rotogravure companies in the Commercial Print division focus on customers operating in the retail segments (magazines, brochures, flyers, etc.) and catalogues. Main brand in this division is Roto Smeets with gravure plants in Deventer and Etten-Leur.
With rotogravure, customers can choose from a large variety of product composition and finishing. Maximum flexibility is offered with on one hand cost minimization by for instance paper savings through its wide possibility of formats and on the other hand the possibility of applying plus propositions (glued or stitched products on both magazine as tabloid newspaper format) for distinctive marketing communications.
The workflow for the preparation of the printing process is fully digitised. In addition to the printing process, the division provides a wide range of finishing services as well as extensive distribution facilities. The division specializes in producing sub-products ( covers / inserts / sections) and luxury production features inline like eco-varnish and / or a fifth color.www.rotosmeets.nl
Marketing Communications Division
The Marketing Communications Division has a customer portfolio comprising mainly A-status customers in the business and financial services, trading and retail segments. The main brand is MPG. MPG is a leader in the field of customer media and content marketing. She develops media that reinforce the link between brands, corporations, governments and institutions and their internal and external audiences. The company’s strength lies in its ability to link creation and strategy with content development, which can be disseminated across various media platforms.
The level of creation and strategy is the distinguishing factor in the market. MPG develops and manufactures a broad range of communication channels, including print, online, mobile, audio and video for the benefit of the marketing objectives of its clients. MPG employs specialists working in the field of strategy, editorial content, design and styling for both printed and online distribution, account and project management, graphic arts, and social media.www.mpg.today