Best non-profit for the UWV – Perspectief platform
Amstelveen, 19 November 2015 – MPG. has received a Grand Prix content marketing prize for its work with UWV. The jury report stated that the UWV Perspectief platform was a “textbook example of socially relevant content. Highly pertinent and of top quality”.
Richard de Booij, MPG. Managing Director says “We were both delighted and proud to be nominated for three Grand Prix prizes, all of which related to different topics: our social video for Allerhande, our print for Aegon and our multichannel platform for UWV. As an agency, you have an obligation to your clients to be able to translate and share their stories by any means possible. This requires our teams to have a multi-disciplinary focus. The fact that we’ve now won the Grand Prix for best non-profit confirms the fact that, as an agency, we’re striking the right chord. I’d like to congratulate both my colleagues and our clients on achieving this fantastic prize”.
The case study behind the prize
MPG. developed the UWV Perspectief platform in collaboration with UWV, both in print and online, for the approximately 800,000 people in the Netherlands who receive disability benefits. The aim is to inspire and motivate with authentic content, for and by the target group, in a current, interactive way. A huge 48% of readers go on to take action after reading the magazine, and 51% after visiting the website.
MPG. is a content marketing specialist that inspires millions of people each day with striking content. Content from the heart of brands to the hearts of end users, aiming to achieve real one on one contact. MPG. works from the conviction that content distribution has an optimal effect when an omnichannel approach is taken. MPG. employs around 100 people who support brands throughout the entire communication journey, from strategy and concept to creation, implementation and finally, the point at which the end results are measured.
MPG. produces and maintains tens of magazines, websites, apps, events and videos. It also produces more than 1000 recipe videos each year in its own cookery and film studio, “Cook & Shoot”.
MPG. works with a range of top brands including Ahold, ABN AMRO, KPN, UWV, Shell, Heineken, KNMV, Espria, Rabobank and Staatsbosbeheer. The company is based in Amstelveen. MPG. operates in New York under the name MPG.Concepts.